Digital Einreichung in Cannes
Cannes Lions Competition
Für den Red Nose Day durften wir unser Konzept einreichen. Das alles erstellten wir in 24 Stunden.
Background
Millennials and Gen Z spend 6h 30min online a day on average (SQ Magazine), the highest screen times ever recorded. Most of it is doomscrolling: content that gives a quick dopamine hit but achieves nothing. There's even a movement embracing the opposite, called "raw dogging," where people endure the most mundane tasks with zero stimulation, treating boredom as a challenge.
Comic Relief has spent 40 years turning collective action into change. But this generation has tuned out. They're 50% more likely to give nothing to charity (AP-NORC, 2025 ) than the generations before them, and they won't be guilted into giving. To stay relevant, Comic Relief must reach them where they already are: online, bored, and scrolling.
Background
Millennials and Gen Z spend 6h 30min online a day on average (SQ Magazine), the highest screen times ever recorded. Most of it is doomscrolling: content that gives a quick dopamine hit but achieves nothing. There's even a movement embracing the opposite, called "raw dogging," where people endure the most mundane tasks with zero stimulation, treating boredom as a challenge.
Comic Relief has spent 40 years turning collective action into change. But this generation has tuned out. They're 50% more likely to give nothing to charity (AP-NORC, 2025 ) than the generations before them, and they won't be guilted into giving. To stay relevant, Comic Relief must reach them where they already are: online, bored, and scrolling.
Background
Millennials and Gen Z spend 6h 30min online a day on average (SQ Magazine), the highest screen times ever recorded. Most of it is doomscrolling: content that gives a quick dopamine hit but achieves nothing. There's even a movement embracing the opposite, called "raw dogging," where people endure the most mundane tasks with zero stimulation, treating boredom as a challenge.
Comic Relief has spent 40 years turning collective action into change. But this generation has tuned out. They're 50% more likely to give nothing to charity (AP-NORC, 2025 ) than the generations before them, and they won't be guilted into giving. To stay relevant, Comic Relief must reach them where they already are: online, bored, and scrolling.